PURPOSE OF EMBRACE

According to a study done by Pew Research in 2018, the net conversion rate for Islam in America is 0%. A major factor is the fact converts find themselves marginalized from the greater Muslim community and eventually end up leaving the faith. In order to re-shape the negative perspective of Islam in America, we need to invest in our indigenous Muslims, i.e converts and give them the tools they need to succeed and help grow them into leaders of our community.